Avery Lust Crowned Grooby’s 2025 Brand Ambassador

LOS ANGELES, CA – Grooby proudly announces Avery Lust as their 2025 Brand Ambassador of the Year. Lust’s title was revealed on-stage at the X3 Expo by Grooby’s Kristel Penn and 2024 Brand Ambassador Cloudy Vi. 

“When we look for a brand ambassador each year, we look for someone who embodies our ethos at Grooby,” said Grooby CEO Steven Grooby. “Someone who can represent the trans adult community with grace and love, and as the ambassador for Grooby, appear at shows, produce their own scenes, and appear across our network while engaging with our supporters.   We look for beauty both on the outside and the inside, someone whose heart is in producing great scenes and who strives to bring success to themselves and their fellow models.”

Per tradition, the Grooby Brand Ambassador is unveiled during the company’s stage presentation for the X3 Expo held at the Palladium in Hollywood, CA. During the first year, Grooby’s Kristel Penn announced Zariah Aura. In 2024, Aura then announced 2024 Grooby Ambassador Cloudy Vi on stage. This past January, Vi continued the tradition by welcoming Lust on stage to the Grooby family.

Grooby continued, “We’ve been lucky that each year, our first pick nominees, Zariah Aura in 2023, Cloudy Vi last year, and this year’s choice, Avery Lust, have all accepted the brand ambassadorship. I’m confident that Avery will continue the dynamic and exciting work that Zariah and Cloudy did, and she’s already endeared herself to the Grooby staff by working with us at X3 and AVN. I’m very much looking forward to working with Avery this year.”

Avery Lust added, “I started porn exactly a year ago, and I am truly grateful, honored, and filled with excitement to live this role as I have many great and sexy ideas planned. I want to show my genuine love and appreciation for Grooby. They have chosen me to lead with this role as Grooby’s Brand Ambassador for the year 2025. I will pour so much love into this role. I also want to show some love to every single director, my fans, friends, and all the incredible trans models who have paved the way! Sending all love to everybody!” 

Lust made her Grooby debut on TGirls.xxx and has also appeared on many of its popular sites, such as GroobyGirls.com and TGirls.Porn. Be sure to follow her on X at @averylust_ and OnlyFans at @averylustx.  

Founded in 1996, Grooby stands as the premier producer of trans erotica, shaping the adult entertainment landscape through its commitment to diversity, authenticity, and excellence. 

With a deep portfolio of membership sites, an annual showcase in the Transgender Erotica Awards (TEAs), and a dedication to innovation, Grooby continues to lead and inspire. Discover more at Grooby.com and stay updated on Twitter at @Groobydotcom.